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Note
20th January 2011
A Social Value Chain Model: Music Ed.
A great artist doesn’t have fans, but brand evangelists. In “Direct Message From @JayElectronica: A Fan Engagement Case Study,” I explored digital brand engagement from the perspective of the fans. The above figure is a social media value chain model as executed by the artist. [Hi-Res]
Research in the economic impact of social media and direct-to-fan marketing is limited but artists like Lupe Fiasco, Nicki Minaj and Jay Electronica prove that strategic implementation of this marketing innovation will yield results. At a time where the record industry is in a severe decline, new and effective strategy is crucial to its turnaround.
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Photo
![If Twitter were 100 people [infographic]. Check out the peak days and peak hours, if you’re planning a twitter campaign, this data is useful for maximizing reach.](http://24.media.tumblr.com/tumblr_lf4xpbsaoD1qbg6rzo1_500.gif)
16th January 2011
If Twitter were 100 people [infographic]. Check out the peak days and peak hours, if you’re planning a twitter campaign, this data is useful for maximizing reach.
![[Hi-Res Figure]: A Social Value Chain Model: Music Ed. Story here.](http://25.media.tumblr.com/tumblr_lfbc5iCmgg1qbg6rzo1_1280.png)
![If Twitter were 100 people [infographic]. Check out the peak days and peak hours, if you’re planning a twitter campaign, this data is useful for maximizing reach.](http://25.media.tumblr.com/tumblr_lf4xpbsaoD1qbg6rzo1_1280.gif)
