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13th January 2011
Kanye West & Jay-Z’s “H.A.M.” A Marketing Spoil.
On Jan. 11, Facebook crashed, or at least according to Kanye West. Around midnight, West tweeted a screen shot of an error page suggesting the famed social network had exceeded it’s bandwidth following the release of “H.A.M.”
Rap veterans Kanye West and Jay-Z had released the first track off of their forthcoming album, Watch the Throne, on Facebook but to lukewarm reviews and even more lackluster buzz.
Kanye West x Jay-Z - HAM by uristocrat
Days before the release, West and Jay-Z announced on their Facebook fan pages that “H.A.M.” would be a midnight release via a page dedicated to their joint album.
And soon after, the blogosphere was pregnant with anticipation of the duet single from the rap titans.
Facebook users rushed the Root Music powered “BandPage” for the first taste of Watch the Throne and in the hours following the release, the album page had garnered over 32k fans and hundreds of comments. “H.A.M.” was all the digital hip-hop community could talk about in the small hours of Jan. 11 but the question still remains:
Why Facebook?
