There are a lot of social media geeks, few listen to hip-hop.

Thanksgiving Day had barely begun when Kevin Hofman’s BlackBerry buzzed. It was one of the technical operators of OnSmash.com, Mr. Hofman’s popular hip-hop blog, telling him that the site had gone mysteriously blank just after midnight.
At first I thought it was hackers,” Mr. Hofman said. But within hours a notice went up on the site saying that its domain name had been seized by the United States Immigration and Customs Enforcement unit of the Department of Homeland Security; it was one of dozens of sites shut down, accused of copyright infringement and selling counterfeit goods.
But Mr. Hofman, a brawny Long Islander in his early 30s who formerly worked for a major record label, does not think of himself as a pirate.
I’m a NYT fan, even did one of their training programs, but this story is late man. I vividly remember having text, bbm and gchat arguments discussions over what this meant for hip-hop and blogosphere during Thanksgiving weekend. Why so tardy for the party?
You are not a ninja. Each time you use the word ‘ninja’ in vain, another one moves into your attic. Ninjas train. Ninjas battle. Ninjas don’t check email.
You are not a rock star. Rock stars paint on silence. Rock stars trash hotels. Rock stars use Internet Explorer 6. Rock stars just don’t give a shit.
An artist? Please. Artists see. Artists reflect. Artists bleed Tyrian purple and lapis lazuli. Artists send light into the darkest heart. Artists don’t get real jobs.
The sign of a life well lived? When your job title becomes the least interesting thing about you. And if it isn’t? Perhaps you need a hobby, a break, or a more humble title.
Sincerely
Nick
Love this, visit Modern Nerd.
Vevo, the popular website that streams music videos from major labels, would like to transcend the world wide web and launch its own TV channel, according to a New York Postinterview with CEO Rio Caraeff. Vevo argues that it is the top destination for music video programming on the web, though MTV Networks gets more traffic when you include all kinds of content, and much of Vevo’s traffic runs through YouTube
.

Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media with content as a means of promotion, generation, and feedback is the best way to utilize all the web has to offer, both as a marketing tool and as a reputation tool.
There are several opportunities to make a name for yourself and your company by creating content that stands out and garnishes repeat business and traffic. All it takes is a little ingenuity, passion, and the ability to recognize the type of content your target demographic market is out looking for online. Go beyond target keyphrases and a 3% keyword saturation percentage for all the content you create. Stop making “good content” a formula and focus on building up your content repertoire into something you and your company can be proud of.
Read it here.
Hilarious video from Hypebot. Musician: So how much are you paying me? Manager: You worry too much, I told you I take care of my guys.
#otherpeoplesproduct
The Age of Engage: An Urban Guide to the Social Music Evolution
#otherpeoplesproduct