January 2011
8 posts
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A Social Value Chain Model: Music Ed.
A great artist doesn’t have fans, but brand evangelists. In “Direct Message From @JayElectronica: A Fan Engagement Case Study,” I explored digital brand engagement from the perspective of the fans. The above figure is a social media value chain model as executed by the artist. [Hi-Res]
Research in the economic impact of social media and direct-to-fan marketing is limited but artists...
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Direct Message from @JayElectronica. A Fan...
Jay Electronica’s fan engagement tactics are very unorthodox and completely worth it.
My first direct message was from Jay Electronica in 2008, days after Christmas. I had just joined twitter and made the premature decision to follow every rapper on the network and Jay followed me back. Soon after, he sent a direct message—no words, just...
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WatchDiddy’s Web Conference w/Ustream Staff (video)
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Kanye West & Jay-Z's "H.A.M." A Marketing Spoil.
On Jan. 11, Facebook crashed, or at least according to Kanye West. Around midnight, West tweeted a screen shot of an error page suggesting the famed social network had exceeded it’s bandwidth following the release of “H.A.M.”
Rap veterans Kanye West and Jay-Z had released the first track off of their forthcoming album, Watch the Throne, on Facebook but to lukewarm reviews and even more...
Reading is Fundamental.
The blogging hiatus is coming to a close, expect a new “case study” on Jay Electronica next week. Until then, go back and read some previous posts on the site, they’re most intriguing.
Dear @LupeFiasco, You’ve Been UnFollowed: Should artists keep their political views out of the public eye?
Jay-Z’s Shiny New Website. A Review: Shiny? Yes. Social media...